Social Media Market
Social Media changed the way people relate and became essential for social interaction in the contemporary age. This new form of relationship is something that is part of everyday life for most people.
For illustrative purposes, the number of people using social networks reached 3,9 billion, which is a little more than half of the world population, more specifically 57,6%. Therefore, the daily amount of usage per individual is 2 hours and 27 minutes.
This market is already one of the largest in the world and has big expectations of growth as more people gain access to the internet and become part of the digital universe.