# Social Media Market Social Media changed the way people relate and became essential for social interaction in the contemporary age. This new form of relationship is something that is part of everyday life for most people. For illustrative purposes, the number of people using social networks reached 3,9 billion, which is a little more than half of the world population, more specifically 57,6%. Therefore, the daily amount of usage per individual is 2 hours and 27 minutes. This market is already one of the largest in the world and has big expectations of growth as more people gain access to the internet and become part of the digital universe. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://cuffiesofficial.gitbook.io/cuffies-whitepaper-v2/market-analysis/social-media-market.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.